Should My Business Have a Mobile App or Mobile Website?

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Should My Business Have a Mobile App or Mobile Website?

If you are a local business, and you are not mobile yet in any way,

you might be wondering whether you should get a mobile website

or have an app developed.

On the surface, it sounds a tough question to answer,

but the answer is not as technical as it may seem.

There are advatanges of both building a mobile website,

or having an app created – but the rule of thumb is this:

If you are a business selling “information services”

then you may well benefit from having a mobile application. This maybe turning

a PDF into an app where the PDF outlines your business services and terms of service etc.

Obviously, if you are a business that sells services to the local public, you may well benefit from a mobile website.

You will need a basic site with a CLICK TO CALL BUTTON, where potential customers can easily be put into contact with you.

WHAT DO MOBILE APPLICATIONS DO?

For local businesses, they  generally have a specific function and are designed to inform.

WHAT DO MOBILE WEBSITES DO?

Generally, they are designed to offer a direct link between the customer and the business or to sell products and services.

Apps can also do that.

If you are a local business like a restaurant, per se, you may benefit from both an app and a website.

For example, you could have an app for showing people your extensive menu in a PDF.

And your website could be used as an ordering service for takeaway customers.

So when thinking about whether you need one or the other, think about what your business is offering and how the tool can

help to bring the best out of your business.

This is the key question when asking should My Business Have a Mobile App or Mobile Website?

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Written by Chris Gaynor - Visit Website
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